{"title":"The Kattam","description":"\u003cp\u003eDiscover checked handloom cotton sarees with timeless kattam patterns, breathable texture and an easy everyday drape. The Kattam is curated for office wear, casual occasions, family gatherings and customers who love traditional checks with a current colour palette.\u003c\/p\u003e\u003cp\u003eEach limited saree is selected together as a family and inspected before dispatch. Natural variations in the weave are part of the individual character of handcrafted textiles.\u003c\/p\u003e","products":[{"product_id":"filter-coffee","title":"Filter Coffee","description":"\u003cp class=\"p1\"\u003eNamed for the beloved South Indian brew — warm, comforting, and full of character. Filter Coffee is premium handloom Muthu cotton in a mellow coffee-cream tone.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003ePure handloom cotton in warm coffee-cream\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eCozy, everyday neutral with quiet charm\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eLight, breathable weave for daily comfort\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eEffortless with gold, maroon, or mustard accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSaree length: 5.5 m\u003c\/p\u003e\n\u003cp\u003eBlouse included: 0.8 m\u003c\/p\u003e\u003cdiv class=\"aa-product-note\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColours and appearance may vary slightly from the photographs due to lighting, screen settings and the natural character of the fabric.\u003c\/li\u003e\n\u003cli\u003eGentle wash only.\u003c\/li\u003e\n\u003cli\u003eBlouses used in photographs are sometimes styled exclusively for the shoot and may not be included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ammavin Alamari","offers":[{"title":"Default Title","offer_id":67091739672621,"sku":"AA-SAR-004","price":1300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/5724\/6765\/files\/IMG_E0196_5acb0230-a5d9-47c8-9991-580e385b1b85.jpg?v=1784702863"},{"product_id":"the-kumkum","title":"KumKum","description":"\u003cp class=\"p1\"\u003eThe sacred red of vermilion, woven with meaning and warmth. KumKum is premium handloom Muthu cotton in a deep, auspicious red made for celebration and tradition.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003ePure handloom cotton in rich vermilion red\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eFestive, auspicious shade for special occasions\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eSoft, breathable weave with a graceful drape\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eTimeless with gold jewellery and a contrast border\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSaree length: 5.5 m\u003c\/p\u003e\n\u003cp\u003eBlouse included: 0.8 m\u003c\/p\u003e\u003cdiv class=\"aa-product-note\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColours and appearance may vary slightly from the photographs due to lighting, screen settings and the natural character of the fabric.\u003c\/li\u003e\n\u003cli\u003eGentle wash only.\u003c\/li\u003e\n\u003cli\u003eBlouses used in photographs are sometimes styled exclusively for the shoot and may not be included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ammavin Alamari","offers":[{"title":"Default Title","offer_id":67091744686125,"sku":"AA-SAR-008","price":1300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/5724\/6765\/files\/IMG_E0219_9506639a-b51e-447c-8bb6-60147a577cb9.jpg?v=1784702912"},{"product_id":"the-vaanam","title":"Vaanam","description":"\u003cp class=\"p1\"\u003eNamed for the open sky, Vaanam is a soft, expansive blue that feels like a deep breath. Handwoven in pure cotton, it drapes lightly and moves easily.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003ePure handloom cotton in serene sky blue\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eFluid, breathable drape for warm days\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eCalm, versatile shade for work and casual wear\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eHandcrafted weave with subtle texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSaree length: 5.5 m\u003c\/p\u003e\n\u003cp\u003eBlouse included: 0.8 m\u003c\/p\u003e\u003cdiv class=\"aa-product-note\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColours and appearance may vary slightly from the photographs due to lighting, screen settings and the natural character of the fabric.\u003c\/li\u003e\n\u003cli\u003eGentle wash only.\u003c\/li\u003e\n\u003cli\u003eBlouses used in photographs are sometimes styled exclusively for the shoot and may not be included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Ammavin Alamari","offers":[{"title":"Default Title","offer_id":67091982319661,"sku":"AA-SAR-025","price":1300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/5724\/6765\/files\/IMG_E0251_07795a10-ca74-4c1e-9d8c-12f65c0f1cef.jpg?v=1784703828"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/5724\/6765\/collections\/IMG_E0580.jpg?v=1784904209","url":"https:\/\/ammavinalamari.com\/collections\/the-kattam.oembed","provider":"Ammavin Alamari","version":"1.0","type":"link"}